Typography

Imagine a world where writing does not exist. Where people rely on the human senses to remember things, to pass on the knowledge and explain what is seen. The world would have been a chaotic world. But when writing started to exist, everything seem to change; There was order; There was peace; Technological advancement and sharing was possible. Writing came in different form also known as Typography. Wikipedia defined it as:

"Typography is the art and technique of arranging type in order to make language visible."

A simple change in spacing and sizing could make a huge difference in your art work. What differenciates a professional looking work to an amateur work boils down to the typography used. Here are some pointers to remember:

• Mix Seriff and San Seriff. (I used Arial and Georgia in the example below.)

SmallVille

• When using two or more fonts, match the max height of small letters. (I used Verdana and Georgia)

ScriptCity

If you will compare both examples, You will notice that "ScriptCity" doesn't feel right, as in there is something off.

POINTERS TO REMEMBER:

• Make use of font face that are meant to be used for each other. Some of the font face that are meant for each other are Arial and Georgia. 

• Instead of placing letters vertically, just rotate the letters 45 degrees

• Lastly, mind the spacing. Left-align is the best option for readability.

Any other opinion regarding typography? Pitch in your ideas at the comment section.

Basic Typography for reports

Last Tuesday, We had a design class. I learned something about cheats regarding making your reports. The instructor said that if you want to make your report look very presentable use 10 or 12 font-size because that is the font size that people are familiar with. Size 11 is like torn between two numbers so it wont be that effective.

In choosing your font face:

If all else fail, use Arial.

You ask why? There was a time that Times New Roman was said to be the most legible font face, but really it is Arial and it is the safest font to use for web interfaces. Also, If you want to make your report look studious, use the font face Helvetica. It has this feeling of being a book-like font.

For powerpoint presentations, add images after 3-4 slides and never forget to put a graph! Just make your presentation in bullet format. I remember the time back in High School where the students uses Cartolina just to have a visual presentation for the audience, now, powerpoint presentations are what's in!

With this simple things, you can create a great an impression that you are prepared and well-equipped even though you're not. Haha! I wish I had known this things while I was doing my book reports back in college.