Tuesday, November 8, 2011


Imagine a world where writing does not exist. Where people rely on the human senses to remember things, to pass on the knowledge and explain what is seen. The world would have been a chaotic world. But when writing started to exist, everything seem to change; There was order; There was peace; Technological advancement and sharing was possible. Writing came in different form also known as Typography. Wikipedia defined it as:
"Typography is the art and technique of arranging type in order to make language visible."
A simple change in spacing and sizing could make a huge difference in your art work. What differenciates a professional looking work to an amateur work boils down to the typography used. Here are some pointers to remember:

  • Mix Seriff and San Seriff. (I used Arial and Georgia in the example below.)
  • When using two or more fonts, match the max height of small letters. (I used Verdana and Georgia)

If you will compare both examples, You will notice that "ScriptCity" doesn't feel right, as in there is something off.

  • Make use of font face that are meant to be used for each other. Some of the font face that are meant for each other are Arial and Georgia. 
  • Instead of placing letters vertically, just rotate the letters 45 degrees
  • Lastly, mind the spacing. Left-align is the best option for readability.

Any other opinion regarding typography? Pitch in your ideas at the comment section.

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